Marketing Director (Remote)
Minsait ACS, Inc.
Solutions for the Utility Industry
Atlanta, Georgia
October 2018 - Present

• Performed duties of the VP of Marketing for 4 years advising on direct critical business decisions
• Supervised a team of two for over a year
• Served as the sole marketing representative for the US Energy subsidiary of Indra, a $4B global company based in Madrid, Spain
• Collaborate with cross-functional teams including product development, engineering, sales, and executive team ensuring alignment of marketing strategies with product offerings and customer needs
• Oversaw marketing initiatives for company rebranding three times in 3.5 years
• Boosted Annual Conference income (x3) and attendance (x2) resulting in $2M in sales opportunities
• Increased sponsorships and sponsor income from $17K in 2018 to $65K in 2022 and $76K in 2023
• Orchestrate annual event with 40+ speakers, 30+ sponsors, 20+ training sessions, 30+ conference sessions, 3 keynotes, panel discussions and multiple networking receptions
• Develop and update website, sales collateral, brochures, and product presentation decks to communicate product benefits
• Developed a 20-part webinar series generating +1K qualified sales leads and $285K in opportunities during COVID-19 lockdowns
• Create and manage an online Community for customers to manage support cases, search knowledge articles, connect and communicate via a forum, submit ideas, get training and participate in focus groups
• Increase social media following organically
• Manage and plan trade shows resulting in 5,668 leads and $8M in opportunities over 5 years
• Developed a go-to market strategy for a product upgrade, generating $6.5M in sales through a 7-part email campaign
• Manage multiple timelines across projects – conference planning, tradeshows, social media schedules, email schedules, campaigns, webinars, and content development
• Establish and manage annual marketing budget and monthly marketing report
• Facilitate third party vendor quotes, orders, and event materials
• Responsible for internal and external marketing communications
  

Owner/Founder
DAM Marketing Services
Freelance Digital Marketing
Fort Worth, Texas
January 2007 - Present

• Provide guidance & strategic advice to optimize companies' marketing efforts
• Design captivating websites, eye-catching logos, professional business cards, and compelling brochures
• Provide services for email campaigns, social media, SEO, and engaging webinars
• Coordination & execution of trade shows, conferences, and corporate events
• Develop engaging blogs and attention-grabbing press releases

Experiential Event Production Assistant
Freelance / Part-Time
January 2022 - Present

• Help manage events on-site 
• Work with event team, attendees and clients
• Manage front of house tasks (mic running, seat drops, etc.)
• Serve as Stage Manager as needed
• Coordinate speakers and presenters
• Maintain green room
• Set up and strike event

Craft Brand and Marketing (CBAM)
Contributing Editor/Writer
November 2018 - November 2019

Marketing Manager
May Group
POS, Custom Signage & Branding Solutions
Fort Worth, Texas
April 2016 - September 2018

• Successfully targeted the Craft Beer Industry with a tour/event campaign, resulting in 75 new accounts and $100K in proposals
• Identified $1M of unlisted inventory and improved online inventory accuracy
• Developed sales collateral, brochures, annual product catalogs and print ads
• Coordinated memberships and trade shows
• Managed social media for both e-commerce and custom solutions sides of business
• Responsible for direct mail campaigns

Marketing Manager (Remote)
Survalent Technology
Solutions for the Utility Industry
Brampton, Ontario
September 2011 - April 2016

• Served as the primary Marketing Representative for the US, Canada, LATAM and International Sales within the company
• Supervised one team member in the Marketing Department, fostering collaboration and driving results through strategic guidance
• Transformed Annual Customer Conference from $70K debt to $80K profit in 3 years
• Created an online Community for customers to manage support cases, search knowledge articles, connect and communicate via a forum, submit ideas, get training and participate in focus groups
• Organically grew social media platforms
• Selected and planned trade shows generating leads and opportunities
• Developed and designed sales collateral, brochures, and assist with product presentations that communicate product benefits

Assistant Event Coordinator (Part Time)
Pam's Ribbons & Roses
Wedding & Event Coordinator/Florist
Arlington, Texas
June 1998 - July 2015

• Assisted in coordinating the logistical aspects of events, including delivery, set-up, and breakdown
• Oversaw multiple teams at various events, assuming the role of lead planner to ensure seamless coordination and execution
• Collaborated with other vendors involved in the event, such as venues, photographers, and caterers, to ensure seamless coordination and execution
• Contributed creative ideas and assisted in design processes to create stunning and personalized floral arrangements and events that aligned with the client's vision
• Handled unexpected challenges with quick thinking and adaptability in fast-paced situations
  

Realtor/Lead Salesperson
Self-Employed
Residential Real Estate Sales
Fort Worth, Texas
July 2006 - September 2010

• Contracted $20M in sales over 12 months and sold 58 out of 91 pre-construction units
• Planned and hosted open house events to increase engagement with prospects and existing buyers
  
• Awarded "Top Producing Agent" award from real estate broker based on exceptional sales performance
• Trained and supervised Sales Coordinator / Sales Assistant for Chelsea Park Townhomes

Sales and Marketing Project Coordinator
Fairfield Residential
Multifamily Residential Developer
Grand Prairie, Texas
January 1998 - June 2006

• Supported sales and marketing efforts for various condominium projects
• Collaborated with development team, contractors and sales/brokerage team to implement marketing strategies
  
• Coordinated advertising campaigns
  
• Managed project timelines, budget and price increase recommendations
  
• Developed lead reports
• Organized sales events
• Created demographic and competitor reports
• Led a team of five as Assistant Manager during time on property management side of business
• Managed financial records and transactions as during time as Bookkeeper on property management side of business